Hi, I'm Niko Yaitanes—a creative professional with a passion for media, visual storytelling, brand strategy, and digital innovation. Media is at the forefront of who I am. I inject inspiration from media consumption into everything I create, leveraging trends to amplify content, ensuring quality outcomes, and quantifiable results.
I have a Bachelor of Science in Communication with a Concentration in Cinema and Media Studies from Boston University. I have a developer's certification in Responsive Web Design (300 Hour Certification, HTML and CSS).
When I'm not working, I am a coffee fiend, enjoy traveling, and the ocean. I also have a New Music Friday playlist that I update weekly.
Below are some examples of multimedia creation, design strategy, creative direction, and organizational structuring/efficiency. Please refer to the above navigation to jump to a specific area.
Sample photography work: live events, news coverage, and notable figures
Jennifer Garner and Jason Bateman honored at the Hasty Pudding Ceremony
Harvard commencement photo
Harvard University President Alan M. Garber
Michelle Yeoh speaking at Harvard Law School
Live concert example - Charlotte Lawrence in Boston, MA
John Harvard statue used as art for online article for Harvard Magazine
Digital, print, branding, and experimental graphic design projects.
Editorial design: montage accompanying an article that ran in print and online for Harvard Magazine
Editorial design: an abstract montage for a Harvard Magazine article on Epstein-Barr virus as the cause of MS. This was the top story of the year, with over a million views.
Editorial design: an abstract montage for a Harvard Magazine article on Long COVID.
Marketing design: Print advertisement that ran in Harvard Football's programs for a season.
Marketing design: At Boston University CADER, I created a wheel to communicate their offerings to those interested in CEU trainings.
Restore Body Balance Book cover: I designed the book's typography, the cover, and the layout of its accompanying journal.
Motion graphics, reels, and multimedia storytelling.
Virtual tour of the Gibson House Museum: shooting, editing, pre/post production, and packaging for YouTube
Video for Harvard Magazine: the Life of a Harvard Ethnobotanist. Shooting, editing, pre/post production, and packaging for YouTube
My interest in AI is focused on reducing repetitive clerical tasks and improving efficiencies. I created several custom GPTs for routine work at Harvard Magazine, saving hours of work each week for myself and colleagues. Additionally, I keep cybersecurity in mind, and have worked with AI models such as ChatGPT to create scripts and applications for offline processing.
SOCIAL MEDIA
Campaign strategy, content creation, and platform storytelling.
Text-based infographic to convert readers from Instagram to a Harvard Magazine article. It broke the record for the most click throughs for Instagram from a post for the account.
Text-based infographic with the goal of encouraging conversation surrounding an article
Text-based infographic with the goal of informing an engaged Harvard alumni audience