Hi, I'm Niko.

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About Me

I am a graduate of Boston University with a Bachelor of Science in Mass Communication with a Concentration in Cinema and Media Studies. I am interested in all things digital, especially in areas where digital intersects with the music, entertainment and media industries.

Accomplishments and Qualifications

  • Boston University Class of 2019: Bachelor of Science in Mass Communication, Concentration in Cinema and Media Studies
  • Developer Certification in Responsive Web Design (300 Hour Certificate)
  • Featured in Boston Voyager Magazine for my Marketing for Restore Body Balance
  • Google Search Ads Certified
  • HubSpot Inbound Certified
  • Recipient of Capstone Award 2017, John Flynn Award 2015 (Community Service), Winner of Global Hackathon 2017 (Best App and Overall Design)

These are some of the accomplishments and awards that I've earned throughout the years. I recently received my developer certification in Responsive Web Design. It was a 300 Hour certification and involved extensive training in CSS, HTML, visual design and accessibility. The final certification testing involved creating five websites that adhered to the principles learned: a tribute page, a product page, a technical documentation page, and a personal portfolio page. It took me around six months but it was definitely worth it.

Examples of work

The following are examples of my work that I have created over the past few years at jobs, internships, and courses.

Harvard Magazine

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I started working at Harvard Magazine in the fall of 2020. As a Multimedia Producer, I wear many hats, from graphic design, to podcast production, to social and email content distribution. Working under the Creative Marketing Director and the Art Director, I enhanced compentencies in print and graphic design, emerging media, and the publishing processes and workflow.

Some of my art designs and photographs ran in the print edition of the magazine, with a bimonthly circulation of over 260k readers. Some of the top performing online stories of the past few years were articles that included my original art/montage/photo illustrations. For examples please click here. 

Social Media Promotion and Strategy:  During a period of short-staffedness, I took on responsibilities for social promotion and planning in the hiring interim and increased web traffic YTD by 300%.

Boston University CADER

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I started working at Boston University CADER as a Research Assistant my sophomore year. As a research assistant, I conducted qualitative analysis, contact and lead research, and ran monthly progress reports tracking learner progress.

I eventually got promoted to a marketing coordinator for CADER and a marketing manager for the Professional Educations Programs (a subdivision of CADER). For both CADER and PEP, my main goal was to increase user engagement on all marketing platforms and to upgrade the designs prioritizing mobile responsiveness.

Restore Body Balance

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I started working at Restore Body Balance as a social marketing intern the summer of sophomore year. Being a small business, the needs began to expand beyond social marketing. As my boss, Colleen, saw the potential for what I could do, I was promoted to a digital marketing strategist and created advertisements of all sorts, from social, to video, to print. I assisted in the book editing process and designed both the front and back covers of the book and the accompanying journal. I was one of the lead designers for the redesign of the website and oversaw the taglines used. I am very thankful for everything Colleen has allowed me to work on over the years.

CM 510 Computers in Communication

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Semester-long portfolio project involving print ad design, animated ad design and placement, website design for the MBTA commuter rail

Relevant Coursework and Projects

The following are projects completed during my Undergraduate career. Writing samples and more information are available upon request.

CM529: Advanced Design Strategy and Software

  • Studied under Professor Safoura Rafeizadeh and learned crucial design principles.
  • Semester-long project for a futuristic policy reducing smog in congested cities.
  • Developed a mobile game and three video campaigns for placement on the policy website that adhered to formal design and typography principles
  • Created a book using Adobe CC Indesign explaining the policy initiatives

    • CM401: Persuasion and Public Opinion

  • Semester Project Following Persuasive Campaign of Taylor Swift's Reputation Marketing and UPS Partnership
  • The theories, strategy, and techniques of persuasion as a means of shaping public opinion and attitudes. How individuals, business, government, and institutions craft messages and communicate through the press, entertainment media, advertising, and public relations. Ascertaining and understanding the beliefs, attitudes, and values of groups and society.

    • QST MK435: Introduction to The Music Business & Music Marketing

  • Final project marketing the tour for band Del Water Gap with a set budget

    • COM 510: Computers in Communication

  • Semester-long portfolio project involving print ad design, animated ad design and placement, website design for the MBTA commuter rail

    • CM 211: Professional Presentations

  • Applied the essentials of effective presentation, from preparation, audience analysis, and content development to critical thinking when presenting. Incorporated theories and skills of effective communication in a variety of contexts (e.g., common business and social settings).

    • RH 103: Rhetorical Practices from the Ancient World to Enlightenment

  • Created a rhetorical video presentation about Apple's committment to privacy and its refusal to violate it for the FBI

    • Get in touch

    Questions, comments, want to hire me? Please use the contact information button provided to get in touch!

    © Niko Yaitanes 2019. All rights reserved. Design adapted from: HTML5 UP.